Spend that scales, not bleeds.
Search and social campaigns built around margin, not impressions. Every dollar reports back to revenue — and the ones that don’t earn their keep get cut.
The deliverables, named up front.
What each pillar
actually covers.
-
—01
Tracking
Server-side events, enhanced conversions, offline conversion upload. Your data goes where it’s needed — nowhere it isn’t.
-
—02
Creative
A weekly creative pipeline. Hook tests, body tests, format tests. Winners get scaled; losers get cut — fast, and without ego.
-
—03
Channels
Google Search & PMax, Meta, LinkedIn, TikTok, Reddit. We pick channels based on where your customers actually buy, not what we like running.
-
—04
Bid & budget
Portfolio bid strategies, budget shifts twice weekly, and kill switches on CAC drift. No set-and-forget autopilot.
What runs under the hood.
How a paid ads
engagement runs.
-
01
Audit & trackingWeek 0–1
We inspect accounts, fix tracking, and stand up server-side events before spending a dollar. Garbage in, garbage out — so we fix the input first.
→ next -
02
Launch & baselineWeek 1
First campaigns live inside 72 hours where infrastructure allows. We establish a clean baseline before we start optimizing.
→ next -
03
Test & scaleWeek 2–8
A weekly creative and audience testing cadence. Winners get budget, losers get cut, and we report what moved and why.
→ next -
04
Optimize & reportMonth 2 →
Twice-weekly budget shifts, monthly ROAS reviews, quarterly strategy resets. We tell you when a channel has tapped out.
ongoing
Specifically about
paid ads.
Do you take a cut of ad spend?
No. Flat retainer, always. A percentage-of-spend model rewards us for spending more of your money — that’s a conflict of interest we won’t carry. Our incentive is your performance.
What’s a realistic starting budget?
$8k/mo in media for B2C, $15k+ for B2B. Below that, the data comes in too slowly to optimize — we’d rather you put it toward SEO or AI workflows until you’re ready.
Who makes the creative?
We can, end to end — or we’ll direct and test yours. Either way, everything goes through the weekly testing pipeline; nothing ships to spend without a hypothesis behind it.
Not the right fit if…
- —01 Your LTV doesn’t justify a 60-day payback window.
- —02 You want creative we’re not allowed to test.
- —03 Your sales process can’t handle a 3× jump in leads.
Paid buys you traffic today; SEO compounds it for free underneath. Run both and the blended cost drops every month.
The fastest way to lift ROAS is a landing page that converts. We build the page the ad deserves.
Speed-to-lead wins paid. Auto-route and respond to inbound the moment a form submits.